22Casino Affiliate Programme

Surely many people familiar with gambling have at least once thought about how great it would be to make money organising such entertainment. For many, this dream remains unattainable, because creating your own bookmaker or online casino is a truly difficult and overly ambitious task. However, there is still an opportunity to get involved in the industry if you become a partner of 22Casino! To be fair, competing establishments also offer similar deals, but we offer some of the most favourable terms of cooperation.

First, a few words about 22Casino: you may not have heard of our brand before, but we’ve actually known each other for a long time! We used to provide bookmaker and online casino services under the general name 22Bet, but now the administration has decided to separate slots, table games and live casino into a separate, independent website with its own brand. In other words, we are both a new company and a guardian of traditions, existing since 2017.

Our establishment operates in the markets of dozens of countries around the world, but we cannot objectively maintain our own representative offices everywhere — this would require a huge staff, which would have an extremely negative impact on the amount of payouts to players. For this reason, we delegate the function of attracting new users to our partners — anyone who is willing to effectively promote the brand’s services without violating local laws. For attracting new players, you will receive a fixed percentage of the generated profit.

Cooperation with us is mutually beneficial for potential partners, as our administration has extensive experience and knows how to retain attracted players, providing affiliates (participants in the affiliate programme) with a steady income. Our company values its reputation, so you can be sure that payments will be made on time and the terms and conditions for receiving them will be transparent. In addition, the 22Casino affiliate programme has its own 24/7 support service, which you can contact with any questions.

We understand people who have never been involved in brand promotion before and are afraid to try their hand at a new field, but we would like to point out that everyone started out in this industry at some point, and what matters here is not so much special talent or in-depth theoretical knowledge as a willingness to learn. The 22Casino administration is keen to attract as many affiliates as possible, so we offer a detailed description of how to become our partner and start earning as soon as possible.

To become our partner, you must first register on a separate website for our affiliate programme at 22betpartners.com. Important: creating such an account does not duplicate your gaming account at 22Casino, and it does not matter to us whether you have ever been a player at our establishment.

Once on the website, click the Registration button and fill in all the fields of the registration form with accurate information about yourself. We do not ask for much information: enter your name or business name, select your country, provide your phone number, email address, and nicknames on Telegram and Teams. Be sure to read the user agreement — it is located right there, without having to follow any links — and then click the Register button.

From this moment on, your 22Casino affiliate account is created, and you get access to your personal account with all the necessary controls. All that remains is to wait for your personal manager to contact you — the new partner will agree on the detailed terms of cooperation with them.

As a partner, you must take steps to ensure that 22Casino’s user audience grows and that new customers, ideally, not only register but also become regular players on our platform. The specific action for which you get paid depends on what the player agrees with their personal manager in our personal programme. If needed, you can change the cooperation model, but in general, the options are as follows.

• RevShare is the most popular model, set up initially. A new affiliate is entitled to receive 20% of the profit generated by the customers they attract, and this model of cooperation allows you to receive lifetime commissions – as long as the players you attract continue to play. The percentage rate may increase if the affiliate proves to be a particularly valuable partner, or decrease if you do not attract new customers for a long time. If the platform incurs losses due to the successful play of your affiliate, these losses will be shared with the partner.
• CPA – cost per action. An action usually refers to the first deposit made by a registered customer, and the payment, although very generous, is made only once for each player. Thanks to this model, you will not lose money, but you cannot count on a stable passive income. At the initial stage of cooperation, the affiliate must prove that the traffic they attract is of sufficient quality – that is, that users are willing to stay, not limiting themselves to a single deposit.
• Hybrid is a general term for various combinations of the two models described above. With this approach to cooperation, the partner receives both a relatively small one-time payment for attracting a new player and a share of the profit generated by that player.

Each of the proposed models has its own advantages and disadvantages – choose the one you consider most suitable.

The 22Casino affiliate programme’s personal account has been designed to enable affiliates to get the most out of the tools provided. Here are the features you will have access to.

• Analytical tools. Keep track of how your audience responds to your actions — maybe you’re wasting your money on paid contextual advertising when free promotion on forums works much better.
• Marketing materials. You don’t need to come up with anything yourself — just take ready-made banners, texts, and even videos to distribute on our behalf. You can make changes to existing materials or create your own, but you must first agree on such creative ideas with your manager.
• Referral links. To better understand how effective your advertising campaign is, distribute several referral links instead of one, segmenting your audience.
• Training materials and tips. Learn from the experience of your predecessors to achieve impressive success in promoting the 22Casino brand.

Understanding the correctness of your actions allows you not only to gain confidence in yourself, but also to make the necessary adjustments to your promotion strategy, if necessary. The analytical tools of your 22Casino personal account include tracking the slightest activity of “your” customers: you can see not only registrations and deposits, but even individual clicks! You can check out the latest info anytime, but the system also generates regular automatic reports, letting you export the data into a handy document format. Based on the info collected, calculations are made to help you predict your earnings in the near future.

Every partner is important to 22Casino, but we won’t lie: we are ready to carry our most valuable affiliates on our hands. When a partner demonstrates their exceptional importance for promoting the brand, we are ready to offer them, for example, an increased commission percentage, as well as the opportunity to create personalised creatives that advertise not only our services, but also you. Top affiliates can also participate in our closed events, where the future of the brand is discussed, which means they are the first to learn about upcoming changes and even influence their implementation!